Interview with WAD blog

With a Fashion Week in Seoul, the biggest fashion event on the Asian continent, Korea places itself as an international force to be reckoned with. Lee Dong In, 27, founder and designer of the menswear Used Future, is one of the key players in this productive bubble. In his latest collection, he revisits the basics of men’s dressing, in a neo- retro spirit that is in tune with the times.
As a teen, what drove Dong towards fashion was punk culture: Rip, sow, and re-sow, to finally make his own clothings. Overcoming his rebel phase, his desire to create remained. After studying fashion in Seoul, he joined one of the biggest Korean textile groups. A big Asian corporation where hundreds of employees like him, performed specialized tasks destined for massive distribution. It was a big change when he launched his own brand. He finally saw clothes in their entirety, and was able to create his own style.
Finished were the days drawing at a tiny desk, non-stop, 6 days a week. He imagines his collections while roaming the bustling Seoul streets. An Asian capital strongly influenced by Western culture, a democracy with a rich feudal heritage, a paradox of a city, in short. Then it is not surprising that Dong’s designs undertake the name of Used Future. In a world where the ephemeral reigns, he sides with the timeless. During a time of hyper-modernity, his silhouettes seem inspired by another time. He admits to observing the elderly a lot. For his Spring-Summer collection, he was inspired by the splendidly rendered London of the 1970‘s in Polish film director Jerry Skolimowski’s ‘Deep End’. Flashy hues on traditonal cuts, fluorescent trenches and apricot blazers.. A mélange of eccentric and classic, representative of the globalised Asian melting- pot.

Texte Marie Dorst

Original post: http://wadmag.com/words/files/lee-dong-in-used-future/


Marie! thank you for the nice article :)
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