WAD magazine, France

USED FUTURE IS A YOUNG KOREAN BRAND FOUNDED IN 2009 BY LEE DONG IN, THEN AGED 26. SUPPORTED BY THE KOREA FASHION ASSOCIATION, THE DESIGNER HAS ALREADY BECOME A TALENT TO WATCH.

This urban, whimsical and funky label (available in Korea, but also in France and Belgium), turns vintage clothes into neo-retro pieces that look casual, and laid-back. the message is clear: "Man, your clothes are timeless!" For his second collection (S/S 11), Don(Dong In, in short) took inspriation from the movie "Deep End", which is regarded as the best movie by Polish director Jerzy Skolimowski. With 1970s London as a backdrop, the film perfectly sums up the essential themes in the young Asian designer's aesthetic, namely kitsch and popular culture. The highlights of this new wardrobe are jackets, raincoats and cropped trenchcoats; bright colours like lemon yellow, apricot and apple green mix with beige or black. Plain or houndtooth bermuda shorts, large printed T-shirts and flashy sunglasses, Seoul is London.

프랑스에서 발행하는 WAD magazine의 #48 basement issue에 Used Future가 실렸습니다.

처음 Paris에 나갔을 때 부터 관심을 가지고 지켜봐주었는데, 이번 1월 (capsule) show에 참가했을 때 인터뷰 제의를 받았습니다. 돌아와서 이메일로 몇차례 인터뷰를 했고, 그 내용을 토대로 이번호에 실리게 되었습니다.

WAD magazine은 1년에 4번 발행되는데 연간 큰 주제를 정해서 연속성있는 issue를 만들고 있습니다. 올해는 CITY라는 주제를 다루는데 그 중 이번 Basement issue는 신진 아티스트를 비롯해서 패션산업 전반에서 아직 잘 알려지지 않은 전문가들에 초점을 맞추고 있습니다.

Starting with our Basement issue, which focuses on the depths of creativity.